Work / Brand Identity / Softure

Brand Identity · Figma · 2026

Softure.

Smart, modern software solutions — with a loud visual signature.

Softure Software Solutions needed an identity that feels like engineering with personality: a modular mark built from connected angles, a neon-lime hero colour, and a flexible system that holds up across real applications — stickers, tote merch, and large-format outdoor. Built as a cohesive kit in Figma for fast rollout and consistent use.

View the system ↓ Applications
Softure mark construction in Figma Mark geometry
Softure billboard mockup Outdoor
Softure tote merch mockup Merch
Project
Brand Identity
System
Logo & assets
Tool
Figma
Year
2026
Modular mark
Neon lime
Sticker set
Merch
Outdoor
Figma system
Modular mark
Neon lime
Sticker set
Merch
Outdoor
Figma system

The Brief

A software brand
with grit.

Build a system that says “we ship” — but still feels human, modern, and memorable in a crowded tech space.

Softure is positioned as a partner for smart, modern software solutions, so the identity leans into a precise mark (constructed like a network) with an intentionally high-voltage colour story: lime as the hero, purple as depth, and orange as the spark.

Everything was assembled in Figma as a reusable kit: lockups, colour rules, spacing, and templates that keep outputs consistent — whether it’s a sticker on a laptop or a billboard on the street.

3
primary accent colours (lime, purple, orange)
4
core assets: mark, wordmark, lockups, templates
3
applications explored: stickers, merch, outdoor
1
cohesive system ready for handoff

Inside the System

Four pillars.
One signature.

A practical brand kit: clear rules, flexible templates, and enough personality to stay recognisable at any scale.

01 / Positioning

Voice
& Message

Confident, partner-led copy that feels modern and direct. The brand sounds like a team that builds, not a brochure.

Tone Clarity Trust
02 / Mark

Modular
Logo System

A geometric mark constructed from connected angles — designed to scale from icon to outdoor without losing its rhythm.

Grid Lockups Clearspace
03 / Palette & Type

Neon
& Contrast

Lime as the hero, purple for depth, orange for impact — anchored by dark ink and ice highlights for readable UI and print.

Hex Hierarchy Accessibility
04 / Applications

Stickers,
Merch & Outdoor

Real-world mockups to validate the system: sticker pack, tote merch, and high-visibility outdoor placements.

Print Merch OOH

The Visual Language

Mark. Palette.
Typography.

A system designed to stay crisp under motion, scale, and real-world production constraints.

01 — The Mark

Built like a
connection graph.

The symbol is a modular network of angled strokes — a visual shorthand for systems thinking, engineering, and collaboration. It can stand alone as an icon or pair with the wordmark for formal brand moments.

Softure mark construction and anchor points
02 — The Palette

Lime-led,
built to pop.

Neon lime creates instant recognition, balanced by purple and orange accents. Ink and ice keep typography legible on both bold and minimal layouts.

#C7F000
#5B3FFF
#FF6A00
#161C20
#EDFFFF
03 — Typography

Editorial &
functional.

A display serif carries the brand’s confidence; the UI sans stays crisp in product layouts; the mono voice anchors specs, tokens, and technical details.

Softure.
Display
Section heading in UI
Interface
02 — MARK / CLEARSPACE / MIN SIZE
Labels
Softure Brand kit Figma
Softure sticker pack application

Applied

In the
wild.

The system proving itself across surfaces — from personal devices to street-scale formats.

Softure billboard application
Outdoor High-visibility story
Softure tote bag merchandise application
Merch Tote application
Softure stickers on laptop application
Stickers Brand in daily use

Need a brand that can
ship with you?

If you’re building a product, a studio, or a service business — I’ll design an identity system that looks sharp, scales cleanly, and stays consistent across every touchpoint.

Start a project → See more work